Motion Graphics experiment from back in the day, at Massey University.
Always good to remember..
This is smart. Jason Fried of 37signals has written a post about the design review process. As he writes, “over the past couple days I’ve been writing down every question I’ve been asking when I look at a design-in-progress.”
It’s a really useful list, and worth taking a look at the whole…
The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence.
The Descriptive Camera by Matt Richardson
A camera that prints out imageless descriptions of the scenes you photograph.
This is for serious, folks.
I love this idea. Think it could be some great copywriting practice to do something similar, minus the camera. Quickfire descriptions on the train? 10 minute train (haha) of thought between St Leonards and Chatswood every morning? Hmm, that would require making sure I make the early train ortherwise my inner dialogue would consist solely of “Am I going to be late? Am I going to be late? AhcrapI’mgonnabelate. Ok, start stretching. Lunges. Loosen up. I can probably make it if I get to the escalator before that old lady. Two minutes? Yeah, it’s about 500m. Yeah I can make 500m in two minutes.. DamnitI’mgonnabelate. Ok, think of an excuse, think of somethi-shitwe’rehere. Go go go!”
David Ogilvy offers his 12 steps of habit in being a copywriter.
I’ve been working on another freelance project involving Wordpress. You can see a glimpse of it here or through the link above. I’m excited to say the main website went live two weeks ago, with plenty more updates and associated products coming soon.
If you’ve landed at this blog after clicking through from Neale’s website, hello! :) Your inquisitiveness is highly appreciated. I’m available to work if you are interested in recruiting a keen and eager young designer. Drop me an email at firstname.lastname@example.org or get to know me at facebook.com/maricris.llanillo
Looking forward to hearing from you.
Insightful and painfully truthful article that dissects and describes life in advertising, first from the inside, then from the outside.
I’ve lost count of the number of articles that all seem to be trying to tell me the same thing. Their message is familiar, basically the same words that ad people told us back at uni: it is going to be hard. You are going to sell your soul. You do it because you love it, then you are going to hate it, but you will deny that you hate it and keep chasing the dream. You will be surrounded by people who want to take advantage of you. You will drive yourself deeper into your work to escape the politics, the power plays and the stupid clients because when you finally hit that golden idea, there is no sweeter tasting victory. … Meanwhile, your precious nugget of world-changing creativity is earning more money for someone else than it is for you.
Oh yeah, that’s right. The world revolves around money - not ideas.
These articles that are slowly turning my passionate, ad-loving heart into a withered, fragile husk. It’s all I can do but to read them hungrily to absorb the battle-scarred experiences of their authors. I know that I’m tucking away the lessons they’re teaching somewhere in my brain so that twenty years later I can look back and say they were right all along.
I hate these authors because I know they’re telling the truth. They’re trying to prepare me for what’s up ahead. They want me to learn from their journey. But if I listen to them, I’ll feel like I’ve quit before I’ve even started.
Actually, that’s not true. I have started. I feel like I looked into a pretty painting of a swimming pool and then leaped, only to have that painting taken away once I was airborne. Now gravity is pulling me irresistibly towards a violent ocean filled with sharks and slimy jellyfish. There’s no turning back now. I’m going to become one heck of a swimmer.
Here’s the latest article that made me think long and hard about the path I’ve chosen.
And this is the introduction that the author wrote about himself:
British born, Linds graduated with a degree in Graphic Design, and launched straight into a career in advertising having been told by a fellow student it was a guaranteed way of getting fabulously wealthy very young. Twenty five years later, he hunted down the person responsible and killed him with a baseball bat and buried the body in the woods.
Linds worked as an Art Director for several agencies in London and Edinburgh, before emigrating to New Zealand with his family in the mid nineties. He worked for most of NZ’s top creative agencies, Saatchi, DDB, Colenso and The Campaign Palace before leaving agency life at the millennium to pursue his interests in Motion Graphics and animation. For the past ten years, Linds has run a successful animation studio designing and producing TVC’s for tne New Zealand advertising industry.
Smashing Magazine article that breaks down the trends that happen in design, whether or not you should feel guilty if you find your last handful of concepts are actually just copies of the rehashed designs and how to stop them from creeping into your creations.
Good read for dusting off and resetting the lazier parts of your design brain.
Ironic blog that summarises current trends in logo design.
It’s not where you take things from - it’s where you take them to.
Herb & Maricris take on Best Buddies pro bono
In early October, we seized the opportunity to work with a great non-profit organization, Best Buddies Australia, and offered to provide pro bono creative services for their upcoming Best Buddies Day in December.
Best Buddies encourages one-to-one friendships between volunteers and kids with an intellectual disability. Every year they launch a festival day for both volunteers and their buddies to enjoy. This year Best Buddies have decided to step up the planned activities to a full on movie making day.
Since teaming up with Best Buddies, we have been very busy bees. We created two story-line concepts that involve both friendship and adventure, wrote scripts for each and allocated roles in front and behind the camera for everyone involved. We then designed and illustrated an instruction booklet to guide the kids during the day. Throughout the project, we have been liasing with Mark Trevaskis, executive director of Best Buddies Australia, considering how Mark’s logistics and structure will fit in with our concept framework.
We’ve had a heap of fun with this project. Despite the long hours that it has required, it was simply a brief that was too good to pass up. Mark has been great to work with, giving us creative freedom while also providing enough constraints to make our job a lot easier. We really enjoyed the trust and responsibilities he placed on our shoulders. We flexed our guns and have hopefully exceeded expectations.
We’re looking forward to being able to hold the final product in our hands! I’ll post another update after the booklets come back from the printers, next week.
(Thanks to Kyle Labad for the sweet illustration of our secret identities.)
This is AMAZING.
[thanks for sharing this hb.]
We entered a competition about three weeks ago. Yesterday, we found that our entry had earned us 3rd place! Preeeeetty sweet. The entries that came 1st and 2nd were from BWM and M&C Saatchi, so it’s nice to know that we’re up there with people already in agencies.
Somebody hire us!